The brief:

Expand the growth of Aussie’s business in digital. To broaden Aussie product awareness beyond home loans. Integration of new branding.

Our solution:

Working closely with the client we provided expertise and execution across strategy, media, tech & creative to to bring to transform Aussie’s marketing effectiveness. In addition to driving traffic to the website, leveraging the global Razorfish service offereing, we provided advanced site optimisation, techonology and analysis increasing their online conversions significantly.

Results:

In march 2008 Aussie were the first major Australian company to spend 100% of their budget on digital media only. In 2009 a huge 75% of Aussie’s business involves digital.

In 2009 a full 75% of Aussie's business was digital