Stuff that inspires us RSS feed from our blog

Slow motion pedigree dogs ad? Who’s idea was it?

by eunmac on March 18, 2010

Yesterday I tweeted what I thought was a superb new ad for Pedigree Dog food (below). It was SO good I almost felt like serving some up with my meat and 2 veg evening meal (which I did not before someone says something). Sadly, (thanks to @commuter_dirge and @juliancole for the HT) my enthusiasm was short lived… because it transpires that a 2006 French techno outfit Vitalic may have been more than just a bit of inspiration for this ad. Watch, compare, judge for yourself…

The Pedigree Dog food ad 2010


Vitalic / Birds Music clip 2006

Any tips on agency, whether they used the same director etc appreciated.

http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Tagged as: clone, copy, rip off

Post-Plugin Library missing

Leave a Comment

Previous post:

Next post:

Latest stuff

Liveblog: What are the issues facing the media industry?

Liveblog: What are the issues facing the media industry?

Tonight, Starcom (our sister agency) will host an industry debate among media buyers and...   Read more...

The future of the mobile UI is behind a velvet curtain

The future of the mobile UI is behind a velvet curtain

I have seen concepts from this company before (more about this below) and they always seem...   Read more...

Nude Safety Videos on Air New Zealand (Well almost)

Nude Safety Videos on Air New Zealand (Well almost)

Having recently won the Tourism New Zealand global account I find myself travelling from...   Read more...

More DJing goodness coming your way

More DJing goodness coming your way

Yesterday I showed you the future of the DJ mixpult here and today we are getting blown...   Read more...

The coolest DJ board in the world!

The coolest DJ board in the world!

I have a few mates that are DJing and I tell you right now, they would love one of these...   Read more...

My experience with the new Seagate Momentus XT

My experience with the new Seagate Momentus XT

When I first heard about the Momentus XT I was thrilled and after doing a bit more research...   Read more...

Microsoft’s answer to Google Street View

Microsoft’s answer to Google Street View

The issue: traversing a busy urban street in a 360-degree photographic bubble can be...   Read more...

The future of the 3D TV – throw away your glasses

The future of the 3D TV – throw away your glasses

For everyone who might have missed it, Sony showed off a prototype of their glasses free...   Read more...

Why don’t you slurp it?

Why don’t you slurp it?

this has to be one of the coolest things I have seen all year. I wouldn’t have a clue how...   Read more...

The camera of the future concepted to you by Canon

The camera of the future concepted to you by Canon

I am a keen photographer and over the years I have bought multiple lenses that I always...   Read more...

Play any game on a multi touch display with Magic

Play any game on a multi touch display with Magic

iBuyPower created a new system that will enable any game to played via multitouch,...   Read more...

Take me to the blog