Stuff that inspires us RSS feed from our blog

"Safe Text" Streets in London

by JeremyS on March 18, 2008

p01_118118_padded_posts_getty_images.jpg

Apparently in London a lot of people are walking into street poles while texting on their phones. In a trial scheme this week in London, pads similar to those found on rugby posts are being installed on selected poles in “text injury black-spots”.


TNS Global Research spoke to 1,055 people and found that one in 10 had suffered an injury [while texting]. Using this figure, it therefore asserted that “up to 6,647,354 innocent pedestrians” – the equivalent of 10 per cent of the population – were injured in the past year.
Keep in mind this is in the UK…do we think Aussie texters are more savvy?

In a press release, written by PR firm Resonate, that “safe text” rubber pads, similar to ones used on rugby posts, were being put on lampposts in the street to minimise harm. It claimed the “trailblazing” scheme would be monitored before it was decided whether to expand it to other parts of the country.

Read the full article courtesy of the Press Gazette here

http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/digg_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/reddit_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/delicious_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/facebook_48.png http://www.amnesia.com.au/wp-content/plugins/sociofluid/images/twitter_48.png

Leave a Comment

Previous post:

Next post:

Latest stuff

MetaMirror & The Future of TV

MetaMirror & The Future of TV

MetaMirror is a concept, a culmination of our involvement in the Digital Home space,...   Read more...

Liveblog: What are the issues facing the media industry?

Liveblog: What are the issues facing the media industry?

Tonight, Starcom (our sister agency) will host an industry debate among media buyers and...   Read more...

The future of the mobile UI is behind a velvet curtain

The future of the mobile UI is behind a velvet curtain

I have seen concepts from this company before (more about this below) and they always seem...   Read more...

Nude Safety Videos on Air New Zealand (Well almost)

Nude Safety Videos on Air New Zealand (Well almost)

Having recently won the Tourism New Zealand global account I find myself travelling from...   Read more...

More DJing goodness coming your way

More DJing goodness coming your way

Yesterday I showed you the future of the DJ mixpult here and today we are getting blown...   Read more...

The coolest DJ board in the world!

The coolest DJ board in the world!

I have a few mates that are DJing and I tell you right now, they would love one of these...   Read more...

My experience with the new Seagate Momentus XT

My experience with the new Seagate Momentus XT

When I first heard about the Momentus XT I was thrilled and after doing a bit more research...   Read more...

Microsoft’s answer to Google Street View

Microsoft’s answer to Google Street View

The issue: traversing a busy urban street in a 360-degree photographic bubble can be...   Read more...

The future of the 3D TV – throw away your glasses

The future of the 3D TV – throw away your glasses

For everyone who might have missed it, Sony showed off a prototype of their glasses free...   Read more...

Why don’t you slurp it?

Why don’t you slurp it?

this has to be one of the coolest things I have seen all year. I wouldn’t have a clue how...   Read more...

The camera of the future concepted to you by Canon

The camera of the future concepted to you by Canon

I am a keen photographer and over the years I have bought multiple lenses that I always...   Read more...

Take me to the blog